EDIT

          <execution>

            <phase>install</phase>

            <configuration>

                <property name="project.fullversionstring" value="${project.version}" />

                <property name="project.version" value="${project.version}" />

                <ant antfile="${project.basedir}/src/main/installer/linux/build-deb.xml" dir="${project.basedir}" />

            </configuration>

            <goals>

              <goal>run</goal>